Carrfields has launched a new partnership with Waikato-based Piako Tractors, which will become the exclusive retailer and service provider of the premium HORSCH brand throughout the upper North Island. The partnership announcement follows Carrfields' acquisition of the HORSCH distribution and sales rights in New Zealand in July 2023.

Greg Carr, Founding Director of Carrfields, said “We are delighted to partner with Piako Tractors, which will step up our HORSCH sales and service capability across the upper North Island. We have already made a highly successful start with supporting the HORSCH product for our clients nationwide. Partnering with Piako will enable us to offer a more comprehensive level of customer service and product support quickly in the region”.

Carrfields and Piako are now working on setting up a regional service network for HORSCH customers; with Piako handling machinery sales, parts, servicing and on-the-ground customer assistance and Carrfields providing technical support.

Darrell Russell, Dealer Principal of Piako Tractors, said, “With five branch locations, Piako Tractors has the ability to provide a comprehensive level of customer and product support from Waikato to Northland. In representing many leading brands including HORSCH, Piako has built an enviable reputation for supplying and supporting a premium range of brands and products that deliver significant operational benefits.”

Piako Tractors has also built a strong reputation for customer service, which, along with its family ownership, creates many synergies with Carrfields, said Greg Carr. “Piako’s focus on customer service is closely aligned with our own culture of building long-term customer relationships and providing face-to-face product support”.

“We are very pleased to share a similar philosophy of partnering with customers for the long term and providing the support they need to build a successful farming enterprise. We look forward to working closely with them to continue to develop the HORSCH brand and its leading products for the benefit of our customers.”